Have you ever wondered why some people sell better online while others do not? I once watched a video that said posting isn’t marketing (do you agree?), you have to be intentional about your marketing plans as a business owner. In this article, I’ll take you through 7 proven tips to help you stand out as a Campus Essentials Seller, ensure to read to the end for the bonus tip I added.
1. Optimize Your Product Listings
Your product listing is the first impression customers have of your store. Make it count by:
- Writing clear and concise product descriptions that highlight features and benefits.
- Using high-quality images that showcase your product from different angles.
- Including keywords that students and other campus users are likely to search for.
When your listings are detailed and visually appealing, they’re more likely to grab attention and convert views into sales. To assist you with this, we created the vendor product instructions manual, click here to access it.
2. Offer Competitive Pricing and Discounts
Pricing plays a crucial role in customer decisions. To attract more buyers:
- Research your competitors’ prices on Campus Essentials or other markets and offer competitive rates.
- Use discounts, bundle deals, or flash sales to create urgency and attract budget-conscious students.
- Highlight promotions on your store page to make them visible.
Affordable and value-packed deals can make your products more appealing.
3. Provide Excellent Customer Service
Great customer service builds trust and leads to repeat business. Ensure that you:
- Respond promptly to inquiries and messages from potential buyers.
- Address complaints or concerns with professionalism and a problem-solving attitude.
- Keep customers informed about their order status, including shipping updates.
Satisfied customers are more likely to leave positive reviews, which can boost your reputation on the marketplace. Customers can send you a message via your seller’s page, and we allow them to send in their enquiries using the live chat function, which we respond to promptly.
4. Use Social Media to Promote Your Store

Social media is a powerful tool for reaching your target audience. To drive traffic to your store:
- Share your product links on platforms like Instagram, WhatsApp, Facebook, and Twitter.
- Post engaging content such as product tutorials, customer testimonials, or behind-the-scenes stories.
- Use campus-specific hashtags to reach students in your area.
Social media can create buzz around your store and increase your visibility on the internet.
5. Leverage the Marketplace’s Features
Campus Essentials offers tools to help you succeed. Take advantage of:
- The analytics dashboard to track your sales performance and customer behavior.
- Sponsored ads to promote your listings and get featured in prime positions.
- Seasonal campaigns or promotions organized by the platform to showcase your products.
Using these features strategically can put your store in front of more customers.
6. Ensure Fast and Reliable Delivery
Campus users appreciate timely and reliable service. To build a reputation for dependability:
- Clearly state your delivery timelines and stick to them.
- Partner with efficient logistics providers to ensure orders arrive on time.
- Offer free or discounted delivery options if feasible.
A smooth delivery experience can earn you loyal customers who recommend your store to others.
7. Build a Strong Brand Identity
Standing out in a crowded marketplace requires a strong brand. Achieve this by:
- Designing a memorable logo and using consistent branding across your store and promotions.
- Sharing your story to connect with customers on a personal level.
- Maintaining a high standard of quality in all your products.
A recognizable and trustworthy brand can set you apart from competitors and attract more customers.
I set out to give you seven proven tips that help you gain more buyers, but here is one more.
8. Tell Your Product Story
Being in this space for a while I have realized the art of storytelling marketing has proven over time to generate more leads, instead of just posting your product link, or product image and price on your WhatsApp status, tell your potential buyers a story before you ask them to buy.
This story might be a customer journey (how a customer reached out and how you are able to help such client with the product you sell), it could be a dedicated article that tell all the uses of the product, how it can be styled, what the customer will enjoy using it, it could be a product review or comparison (why you should use this or that), it could be any story that actually did not set out to sell, but to help your potential buyers.
Gadgets with OIT once posted, “That laptop that you put on your Lap, oya remove it.” This could further be developed into an article telling clients why they should not put their laptop on their thighs, and offering them alternatives on what they can do, in the end, he can then recommend a product, if available, that can be placed on the laps first before putting the laptop or even use it to pitch a laptop that doesn’t overheat compared to others.
Instead of just posting your product link, or product image and price on your WhatsApp status, tell your potential buyers a story before you ask them to buy.
In the coming days, we will allow vendors to send in their promotional stories for publishing on our blog for free, however, you are only allowed to promote an already listed product.
As a vendor on Campus Essentials NG, attracting customers is essential for growing your business. The competition in a multi-vendor marketplace can be intense, but with the right strategies, you can stand out and boost your sales. I am confident that the above seven proven tips will help you attract more customers and grow your online store on our platform.
Do you have more questions or need assistance? Feel free to reach out to the CampusEssentials support team for help in maximizing your store’s potential.